Questionnaire in which I ask viewers to identify the man in the photograph by his name and his actions.
Presented at the Massachusetts College of Art & Design. In that context, results varied widely, and out of around 20 participants, fewer than 4 were able to correctly identify the man in the photograph and what he was known for. Most answers either associated the image with a vague concept of revolution or simply recognized the anonymous photograph from trendy t-shirts and dormitory wall posters.
This investigation came about as a response to "Che's Afterlife: The Legacy of an Image", written by Michael Casey, in which the author analyzes the trajectory of Che imagery through popular culture, revealing "a legacy of image over substance, form over idea, iconography over doctrine".